Last updated: 9th September 2019

Mihup is committed to protecting the privacy of people (User) who visit our website or communicate with us through other means as mentioned within the website. We treat your privacy seriously and this Privacy Policy explains how we use and share your personal information and how you can exercise your rights in relation to your personal information.

Who We Are?

Mihup is an organization which aspires to be the solution to the MMI (Man Machine Interface) barrier. It is mainly a display less interaction mode for any sort of intermediary communication needed to come to the end result. The end result is displayed/enacted depending on the need for its best display. In the future we feel everything will be chatty.. every interaction even today is essentially a chat.. a series of related pieces of communication to converge to a solution. Be it human to human, human to machine, machine to human or machine to machine. Mihup aspires to that protocol of conversation. For details contact us or alternatively visit

When this Privacy Policy applies

This Privacy Policy applies to personal information collected by Mihup. The Privacy Policy does not apply to any collection of personal information by third party companies, individuals, organizations or via other websites whose links are made available on our website or to websites to which we may direct a User to. Where third parties collect your personal information their own privacy policies will apply. We urge you to read these carefully.

What we mean by personal information

When we refer to personal information in this Privacy Policy, we mean information that can identify you as an individual or is capable of doing so. By personal information we don't mean general, statistical, aggregated or anonymous information.

How we collect information about you 

You may provide personal information when communicating with us (for example, if you contact us or visit our website).

We will collect information about your tastes and preferences both as and when you tell us what these are and also by analysis of User traffic, including by using cookies (as described below).

We may collect, use, store and transfer different kinds of personal data about the User which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, date of birth, gender, nationality.
  • Contact Data includes postal address, email address, telephone numbers and instant messaging account details.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments processed via our Site.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, locale, UTM parameters, attribution parameters, browser plug-in types and versions, and operating system, platform and other technology on the devices you use to access our Site.
  • Voice Data voice clippings that are collected via our websites, applications or other software provided by us
  • Usage Data includes information about how you use our Site.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and third parties and your communication preferences.

How we use your information

We use your information for the following purposes:

  • To process your interest in our products for selling the product to you;
  • To help train our machine learning algorithm and/or artificial intelligence software to become better at recognizing voice commands and provide the desired output to our customers;
  • to communicate with you and respond to your requests;
  • to process payments;
  • to recover any unpaid sums due to us;
  • to prevent and detect criminal activity, fraud and misuse of or damage to our property;
  • to invite you to form part of our consumer panel or research groups;
  • where we have your consent to do so, to contact you about other products and services that we think may be of interest to you;
  • to personalize your visits to our website; and
  • to help us develop the design and layout of our website to ensure it is as useful and enjoyable as possible.

Other information we may collect 

We may collect traffic data related to your use of and access to our services. Such data would include time spent online.

We may provide aggregated statistics about our traffic patterns and other site information to third parties, but these statistics will not include any information that could personally identify you. We use this information along with your preferences to tailor content, services and offers for you.

How long do we keep your information?

The periods for which we keep your information will vary according to the purpose for which we use the information.

Unless there is a specific legal requirement to keep your information, we will not keep it for longer than necessary for the purposes for which the data was collected or for which it is to be further processed.  We have an internal data retention policy that details the duration for which we keep certain categories of data.

Disclosing your information to third parties

We may share your personal information with third parties in the following ways:

  • where we have a legal or regulatory obligation to do so;
  • where we use third party suppliers to provide services to us (for example, our IT providers) and they need access to your personal information in order to deliver that service;
  • where it is necessary to do so to protect or defend our legal rights or the legal rights of others;
  • if you have agreed that we may do so, we will share your personal information with identified third parties so that they can contact you with details of their products and services.

We may also provide aggregated statistics about our sales, customers, traffic patterns and other site information to third parties, but these statistics will not include any information that could personally identify you.

How we protect your information

When you review your account information or order services or products online, Mihup offers the use of a secure server. The secure server software encrypts the information that you input before it is transmitted to us. In addition, we have strict security procedures covering the storage and disclosure of your information in order to prevent unauthorized access and to comply with statutory data protection requirements. This means that sometimes we may ask you for proof of identity before disclosing any personal information to you.

Cookies explained 

A cookie is a piece of information that is stored on your computer's hard drive by your web browser or stored as a temporary object in your web browser for the time of that connection.

When we use cookies

As of now we do not track the visitors on our websites using cookies. For further information on cookies and how to manage them you can go to

Updates to this Privacy Policy

If we change the way in which we use or share your personal information we will update this Privacy Policy. We will notify you of any significant changes and where necessary we will obtain your consent before using your personal information for any new purpose.

Your rights in relation to your personal information 

The Right to Access - You may request access to your personal information. However, we may charge a small fee for this service

The Right to Rectification - You also have the right to request that Mihup correct any information you believe is inaccurate. You also have the right to request Mihup to complete information you believe is incomplete.

If you have consented to us sending you marketing communications, you can request that we stop using your personal information for this purpose at any time.

All requests to exercise your rights in relation to your personal information should be sent by email to

If you are unhappy about the way in which we have used your personal information, please let us know by contacting and we will try to resolve your complaint within 30 days of receiving the same.

Contact details

If you have any questions or complaints about how we use your personal information, please contact our customer services team via: