Digital transformation with SaaS

Author : Anurodh Tripathi, VP Sales

This is the age of digital transformation and consumerism. People are aware of their needs, aspirations and resources. Whether it be content sharing or hailing a cab, getting food delivered at home or desired software applications, it is the age of dynamic fulfillment and multiple choices. Turn-around-times are becoming increasingly reduced courtesy of round-the-clock operations and digital empowerment of modern businesses. A few decades ago, computers had to be imported in India after obtaining permission from the government and enduring a lengthy process that could stretch up to a year. Today’s customers don’t want to even wait for a week to get hold of new machines. This is where SaaS (Software-as-a-Service) has been the real game changer for modern businesses.

However, the SaaS-driven transformation is not brought about only by the needs and expectations of the consumers. It is also an outcome of the rapidly changing technological landscape and market forces. In the wake of the pandemic, customers as well as the employees of an organization want the ability to do what they want in an anytime, anywhere environment. Remote working, virtual communication and contact-less deliveries have become the new norm. This requires a great deal of focus on data and privacy security. SaaS is addressing these challenges through the numerous benefits it brings to the table.

  • Affordability: In the evolving world of technology, many businesses understand that they need to improve their tech infrastructure, but find it challenging to make huge upfront costs to buy new equipment. SaaS enables organizations to flexibly pay for advanced technology, leading to capability improvement and expansion of business.
  • Democratization of opportunity: There was a time when cutting edge technology and resources were beyond the reach of start-ups. However, the cloud-based SaaS has created an ecosystem where even a small organization can work with the latest technologies and grow. 
  • Flexibility: Since SaaS provides cloud-based tools and technology, the dependency on legacy systems and infrastructure has gone down considerably. Hence, any change of strategy and operational processes can be brought about quickly without any significant cost and time investments. One can regularly upgrade to new features dynamically, and use them to augment business growth as per need.
  • Scalability: SaaS not only allows businesses to adopt new technologies at a lower cost, but also to enhance their infrastructure almost instantly. Whether it is the cloud-based storage or an upgraded version of the tools that you are using, it can all be done on a real-time basis by making an online purchase of SaaS on cloud. Similarly, an organization can also cut back on the resources when the demand goes down for a particular service. This two-way scalability leads to much greater ROI than the conventional on-premise systems. 

SaaS offering Futuristic Technologies 

SaaS evolution has brought about several breakthrough technologies such as Conversational AI. It has helped in the transformation of home automation, smart cars, contact-less services and interactive IVR in sales and customer support areas. Thus, SaaS enables organizations to access and harness the best technology to create greater wealth. That’s the revolution digital transformation is bringing about. 

Conclusively, it is appropriate to say that SaaS-driven digital transformation effectively addresses various concerns of consumers and businesses alike. It has brought down the cost of technology and given a greater footing to innovation and creativity. In the years ahead, we will see it bring about far more competence and prosperity in almost all business verticals.